Which one is better for the main SEO or the sub domain?
URLs and site navigation are important to SEO, but the elements of the site structure that affect SEO do not end here.
For example, take subdomains and directories. Here is another example of site structural elements that influence how Google ranks results. While the difference between when a page is in a subdirectory (also called a subfolder) and when you're in a subdomain may not always be that great, there are situations when it is really important to use subdomains or subdirectories.
The difference between a subdomain and a subdirectory
Before analyzing the advantages and disadvantages of seo subdomains and subdirectories, let us explain the difference between them.
When using subdomains, your URLs will look like this:
Subdominio.dominio.com
Watch the 'subdomain' section before your primary domain. This section tells Google and its visitors that the content in the subdomain is separate from the rest of your site. A typical use of subdomains is the workplace where the blog is separated from the rest and resides in its own subdomain, blog.companysite.com. Sites that contain forums (and other content, for example, articles) often separate the forum part in a subdomain, such as forum.contentsite.com.
Unlike subdomains that precede the domain name, subdirectories follow. I love this:
Dominio.com/subdirectorio
The difference is not pure in syntax. It overrides and depends on the type of content it contains. There is no rule on when to use subdomains and when to use subdirectories, but if the content is a good candidate for a separate site, then you choose subdomains. If the content is not completely different from the main content, go to the subdirectories. For example, if you have a blog about web design, you can get separate subdirectories for tutorials, free articles, artworks, etc., but place the store where they sell templates and designs in a separate area.
SEO benefits from sub-domains
It is difficult to say whether subdomains are better for SEO or not because they depend on many other factors. However, one of the situations when you benefit from a separate domain is when you have multiple pages for one keyword.
Google generally limits the number of search results for each domain, unless they are highly relevant, but this does not apply to subdomains. In other words, if you have a domain with subdirectories and you have 10 related results, then Google will likely only display 2 or 3 of them, while if you have 5 subdomains, there are likely to be 2 or 3 results for each subdomain (or 10-15 in total) will be shown. However, don't take this for granted and don't rush to sub-domination just to trick Google into showing more results from your site; this may not work, and you will waste your time and effort.
Another feature of SEO subdomains is that you can put your keywords as subdomains. This is especially good if your primary domain name is missing, i.e. if your primary domain is healthsomething.com but has a lot of things about addiction, then it makes sense to create an addiction subdomain. Of course, you can also do this with subdirectories, but somewhat a separate subdomain with your keywords has more weight.
SEO defects from subdomains
The advantages of the sub-domains of concrete seo, however, also have drawbacks. For example, subdomains are more difficult to configure and manage.
Another drawback, which is important, is that subdomains do not always inherit primary domain metrics (that is, if their primary domain is PR5, their subdomains may be PR0 because Google is not closely related). In many cases, this is enough for you only to give up the idea of using subdomains, since subdomains do not inherit metrics, and this means that you have to practically improve them from scratch.
SEO benefits from subfolders
If you expect to get a long list of SEO benefits from subfolders, no such list exists because subfolders are essentially only two advantages.
First, similar to subdomains, with subfolders, you can get the keyword in your URL. Secondly, subfolders inherit metrics from your root domain, which means that if your site works generally well, any content in a subfolder will automatically take advantage of this, while you may have to start your efforts with the SEO subdomains from scratch.
SEO defects from subfolders
The main drawbacks of SEO to subfolders are that they can limit your exposure to them, if search results are already saturated with pages from your site. As you mentioned, Google generally limits the number of search results for each domain to 2 or 3, so if you have more relevant pages, they may not be shown in the main search results.
When should a subdomain be used and when to use a subdirectory?
Use sub-domains for broader topics, i.e. if you have a healthy site, it makes sense to create separate areas for each major group of diseases (such as cardiovascular and respiratory diseases, etc.) and then create a subfolder for separate diseases in this group (i.e. heart attack, flu etc.) )
Additionally, as already mentioned, if your site contains a forum and / or blog in addition to company pages, you must use the forum and blog subdomains, i.e. forum.domain.com and blog.domain.com.
Of course, these are just general recommendations and you do not have to blindly follow them. As usual, the final test is trying to figure out what works for you
Which one is better for the main SEO or the sub domain?
URLs and site navigation are important to SEO, but the elements of the site structure that affect SEO do not end here. For example, take subdomains and directories. Here is another example of site structural elements that influence how Google ranks results. While the difference between when a page is in a subdirectory (also called a subfolder) and when you're in a subdomain may not always be that great, there are situations when it is really important to use subdomains or subdirectories.
The difference between a subdomain and a subdirectory
Before analyzing the advantages and disadvantages of seo subdomains and subdirectories, let us explain the difference between them.
When using subdomains, your URLs will look like this:
Subdominio.dominio.com
Watch the 'subdomain' section before your primary domain. This section tells Google and its visitors that the content in the subdomain is separate from the rest of your site. A typical use of subdomains is the workplace where the blog is separated from the rest and resides in its own subdomain, blog.companysite.com. Sites that contain forums (and other content, for example, articles) often separate the forum part in a subdomain, such as forum.contentsite.com.
Unlike subdomains that precede the domain name, subdirectories follow. I love this:
Dominio.com/subdirectorio
The difference is not pure in syntax. It overrides and depends on the type of content it contains. There is no rule on when to use subdomains and when to use subdirectories, but if the content is a good candidate for a separate site, then you choose subdomains. If the content is not completely different from the main content, go to the subdirectories. For example, if you have a blog about web design, you can get separate subdirectories for tutorials, free articles, artworks, etc., but place the store where they sell templates and designs in a separate area.
SEO benefits from sub-domains
It is difficult to say whether subdomains are better for SEO or not because they depend on many other factors. However, one of the situations when you benefit from a separate domain is when you have multiple pages for one keyword.
Google generally limits the number of search results for each domain, unless they are highly relevant, but this does not apply to subdomains. In other words, if you have a domain with subdirectories and you have 10 related results, then Google will likely only display 2 or 3 of them, while if you have 5 subdomains, there are likely to be 2 or 3 results for each subdomain (or 10-15 in total) will be shown. However, don't take this for granted and don't rush to sub-domination just to trick Google into showing more results from your site; this may not work, and you will waste your time and effort.
Another feature of SEO subdomains is that you can put your keywords as subdomains. This is especially good if your primary domain name is missing, i.e. if your primary domain is healthsomething.com but has a lot of things about addiction, then it makes sense to create an addiction subdomain. Of course, you can also do this with subdirectories, but somewhat a separate subdomain with your keywords has more weight.
SEO defects from subdomains
The advantages of the sub-domains of concrete seo, however, also have drawbacks. For example, subdomains are more difficult to configure and manage.
Another drawback, which is important, is that subdomains do not always inherit primary domain metrics (that is, if their primary domain is PR5, their subdomains may be PR0 because Google is not closely related). In many cases, this is enough for you only to give up the idea of using subdomains, since subdomains do not inherit metrics, and this means that you have to practically improve them from scratch.
SEO benefits from subfolders
If you expect to get a long list of SEO benefits from subfolders, no such list exists because subfolders are essentially only two advantages.
First, similar to subdomains, with subfolders, you can get the keyword in your URL. Secondly, subfolders inherit metrics from your root domain, which means that if your site works generally well, any content in a subfolder will automatically take advantage of this, while you may have to start your efforts with the SEO subdomains from scratch.
SEO defects from subfolders
The main drawbacks of SEO to subfolders are that they can limit your exposure to them, if search results are already saturated with pages from your site. As you mentioned, Google generally limits the number of search results for each domain to 2 or 3, so if you have more relevant pages, they may not be shown in the main search results.
When should a subdomain be used and when to use a subdirectory?
Use sub-domains for broader topics, i.e. if you have a healthy site, it makes sense to create separate areas for each major group of diseases (such as cardiovascular and respiratory diseases, etc.) and then create a subfolder for separate diseases in this group (i.e. heart attack, flu etc.) )
Additionally, as already mentioned, if your site contains a forum and / or blog in addition to company pages, you must use the forum and blog subdomains, i.e. forum.domain.com and blog.domain.com.
Of course, these are just general recommendations and you do not have to blindly follow them. As usual, the final test is trying to figure out what works for you
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