Improving seo news sites in three steps
Revenue for online publishers such as newspapers depends on the number of visits and pages.
While page views should not be the only measure to consider (the bounce rate and time on the site represent the user's behavior more), page views still represent one of the main criteria for setting cPM costs. Organic traffic remains one of the main sources of traffic and traffic. Search engine optimizers should be a real concern for the media because they affect their lives.
These articles address key considerations to focus on when checking and improving search engine optimizations for a news website.
1 # Focus on architecture
Architecture is one of the most important areas to watch from search engine optimization because it has a real impact on how Google and search engines visit, interpret and arrange your pages. For the media, this is particularly important because:
The site is likely to add new content daily or weekly;
Added content is likely to be very time sensitive;
Newly added content is likely to increase traffic from search results compared to static category pages or even at home.
To maintain the highest value of ownership, which is generally close to home, you need to organize archive content for fewer clicks of the home page. At the same time, newer pages also need to get the link juice. To organize your architecture and distribute the link juice correctly, you should focus on:
Page numbering
Page numbering has a real impact on your architecture and distribution of link authority. Some websites only have page numbering based on previous and following links at home. Using digital page numbering is a better way to keep older content closer to the class's home page.
Moreover, users will need fewer clicks to access specific content.
Index
News media often deal with a large number of pages, and it can be difficult to complicate keeping pages from a few clicks to the home page. Creating an index that works as a set of links on one page lets you have about 100 links per page. This way, you can store a large number of pages close the home page. Here you can organize links by topic, tags, or other relevant rating to provide a better user experience.
With a search engine crawler (SEO) like OnCrawl, you can understand how architecture behaves and how the link authority flows. It is particularly interesting for the internal popular flow. OnCrawl calculated a sign called Inrank that calculates how internal popularity is distributed across pages in relation to the number and depth of internal links that refer to the page. Another factor is used to think about Inrank such as anchors and evaluate refined content so that not all links are generated equal. The home page usually gets 10 points from Inrank, and Inrank is inherited from internal links.
Average inrank by deepFor media, this is more useful if you need to check that some categories of materials receive enough Inrank.
Inrank page distribution by group
For example, you may want to reorganize the depth distribution of your page to place strategic groups of pages close to home. You can compare the location of your pages by looking at
تعليقات
إرسال تعليق