كورونا.... هل هو نهاية العالم؟

The best SEO tools for 2020

SEO (Search Engine Optimization) was essentially developed as a web accessory by following HTML 4 guidelines, to better define the purpose and content of the document.

This means making sure that webpages contain unique page titles that correctly reflect their content, as well as keyword titles to better distinguish the content of individual pages, and that other tags have been treated the same way.

This was necessary, not least because web developers often focused only on whether their coding worked rather than the user experience, let alone following the web publishing guidelines.

This situation has changed slowly as it became increasingly known that search engines use these 'on-page' signals to provide 'search engine results pages' (SERPs) - and that there is an advantage in higher ordering over these to take advantage of natural organic free traffic.

The Internet has evolved a lot since those early days, and major search engines like Google process much more 'off-page' information when identifying search results, not least with semantic processing, user data collection, and the application of neural networks to machine learning of patterns, trends, and personal preferences.

Even so, the basic SEO ideals are always the same - like ensuring that pages have the right keyword-targeted tags, not only for natural search results, but also for click (pay-per-click) and other marketing campaigns, as CTAs are (CTA) conversion rates are essential indicators of success.

But how does a business know which keywords to target on its sales pages? How does the website filter transaction traffic from public site visitors? How can these businesses increase their ability to capture targeted traffic online? Here we will list a number of tools that will help to do exactly that.

1. Google Webmaster Tools

Who is the best of the Google search giant to improve your seo?

Google Webmaster Tools (GWT) is an excellent way for new webmasters to start SEO. The arsenal includes 'Fetch as Goole', which allows you to view URLs in the same way as Google. This is a very simple way to discover weak search engine optimization. You can then adjust your page accordingly and even review the code to make sure your site is not compromised.

PageSpeed ​​Insights allow you to perform speed tests on desktop and mobile versions of your site. Since mobile visits now consume a large portion of web traffic in general, this is crucial to ensure mobile visitors arrive and stay on your pages.

The Structured Data Testing Tool is also useful for checking the entered data correctly, which leads to verification procedures to ensure that they are in the correct format.

Google also generously offers free chat with a personal representative via Hangouts. You can take advantage of this feature during regular business hours to help solve site problems such as mastering various tools and detecting harmful activities. More help available visit the GWT forum. This is a place for webmasters to connect and share troubleshooting and performance advice.

GWT has received worldwide praise online with its only criticism which is a slight delay between the publication of data and when it is reported.

2. SEMrush SEO Tools

Advanced SEO tools, all of which are accessible from the handy dashboard

SEMrush SEO tools were originally developed in 2008 by SEMrush. In 2018, the project received $ 40 million in financing for expansion.

The Keyword Finder can be accessed from the SEMrush super-detailed dashboard. You can view detailed keyword analysis reports as well as a summary of any domains you manage.

Most importantly, the SEO toolkit allows you to compare the performance of your pages to see how they are ranked against the competition. For example, you can analyze backlinks from other websites to your sites. (This process is sometimes called 'link building').

Traffic analyzes help identify the main sources of your competition for web smuggling operations, such as the best reference sites. This enables you to get to the minute details of how your sites and competitors are measured in terms of average session length and bounce rates. In addition, Comparison of Traffic Sources provides you with an overview of digital marketing channels for a group of competitors simultaneously. For those new to SEO 'Bounce Rates' is the percentage of visitors who visit a website and then leave without accessing any other pages on the same site.

Domain overview does much more than providing a summary of your competitors' SEO strategies. You can also discover specific keywords targeted as well as gain relative performance for your domains on both desktop and mobile devices.

SEMrush has received many positive signals online but has been criticized for using SEO terms like 'SERP' which may alienate inexperienced users. A PRO subscription costs $ 99.95 (£ 74.52) per month, and this includes access to all SEO tools.

3. SEO Spider

SEO Spider is an effective online crawler but the free version is a bit limited

SEO Spider was originally created in 2010 by the name 'Scream Frog'. Among the customers of these suspicious reptiles are major players such as Disney, Chasham, and Dale.

One of the most attractive features of SEO Spider is its ability to quickly search for friendly URLs. Get bored